International and Chinese clients

A clear route to organising services in Italy

Fiera Milano Hostess helps companies based outside Italy prepare the local part of their project with a written brief, agreed responsibilities and one accountable Italian counterpart.

Designed for cross-border projects

What we clarify before you travel

The service is prepared around the venue, schedule, audience and operating requirements of your project in Fiera Milano Rho and Allianz MiCo.

Scope, dates, working hours and on-site responsibilities
Required languages and actual level to be verified during selection
Dress code, product briefing and escalation contact
Written quotation in euros, included services and optional items

Local delivery

Services available through Fiera Milano Hostess

Each request is assessed against real availability and confirmed only through a written quotation.

Welcome hostesses and stewards

Staffing the entrance: greeting, qualifying, directing.

In the Rho halls the flow is unpredictable: half an hour of quiet and then thirty people at once. The welcome figure keeps the pace, recognises who should be walked to a salesperson and never leaves the entrance uncovered.

Welcome in Italian and English, other languages on request
Visitor qualifying against your priorities
Guest list, invitation and appointment management
Break rotation without uncovering the entrance

Promoters and product specialists

The people who stop the visitor and can explain the product.

Sales-minded profiles, trained before opening on your catalogue and on the message approved by marketing. Essential when the product must be demonstrated, tried or compared with the competitor in the next hall.

Product briefing by video call or in person in Milan
Agreed, memorised presentation script
Demos, hands-on trials, tastings and sampling
Daily report on recurring objections and questions

Interpreters and bilingual hostesses

The Milan shows are international: your stand should be too.

Buyers, distributors and trade press arrive from all over Europe and Asia. We provide business interpreters and hostesses whose language level is checked at interview and whose terminology is prepared on your materials.

English, French, Spanish, German, Portuguese, Russian, Chinese, Arabic
Negotiation interpreting at the stand and in meeting rooms
Language support at conferences in MiCo
Translation of product sheets and floor materials

Conference hostesses for MiCo

Registrations, badges, rooms, speakers, timing.

Allianz MiCo hosts congresses with thousands of attendees: here the service is made of precision. Welcoming speakers, registering attendees, controlling access to the rooms, managing mics and keeping strictly to the running order.

Registration desk and badge handout
Access control and management of parallel rooms
Assistance to speakers and mics in the room
Coordination with the organising secretariat

Lead collection and reporting

Contacts arrive in your CRM tidy, not on scattered sheets.

We train the staff to use your badge scanner or web app, with shared rules on what really qualifies a contact. At day’s end the numbers; at the end of the fair the full, de-duplicated file.

Use of the exhibitor’s badge scanner or digital forms
Required fields and quality notes defined together
End-of-day report with counts and issues
Final delivery of the tidy database

Side events in the city

The fair ends at 6pm, the evening doesn’t.

Dinners with clients, cocktails in showrooms, presentations in the centre: during fair weeks Milan moves into the city. We provide welcome, guest list, cloakroom and assistance for the evening events linked to your participation.

Welcome and guest list at evening events
Cloakroom and reserved-area supervision
Assistance in showrooms and temporary spaces
Coordination with catering and venues

Remote preparation

From the first brief to on-site delivery

Documents and briefing can be prepared remotely before the team or client arrives in Italy.

1 · Briefing and goals

Thirty minutes to define hall, size, opening days, commercial goal and languages needed. Out of it comes the real number of people you need.

2 · Written quote in 24 hours

Profiles, headcount, hours, daily cost per role, any extras and the total. No surprise items on the invoice.

3 · Selection in the Milan area

We draw on the Milan and hinterland database. You get a shortlist with photo, experience, languages and availability: you choose, and if a profile doesn’t convince you we replace it before confirmation.

4 · Contracts and paperwork

Engagement, contracts, mandatory notifications, insurance and payments are on OPEN S.r.l. The exhibitor gets a single invoice.

5 · Product training

A briefing over video call or in person in Milan, on your materials and with the script you approve. The team arrives knowing the product names.

6 · Fair and continuous support

Team leader in the hall where planned, daily roll-call, immediate replacements and an agency contact reachable for the whole event.

7 · Report and close-out

Attendance statement, file of collected contacts and a short note on what worked and what we would change next edition.

Questions from international clients

Can a company based outside Italy request the service?

Yes. OPEN S.r.l. assesses requests from international companies and provides a written quotation based on location, dates, scope and availability.

Can the briefing be completed remotely?

Yes. Objectives, schedules, roles, dress code, language requirements and reference materials can be agreed before arrival in Italy.

Can we request Chinese-speaking or multilingual staff?

Language requirements can be included in the brief. Availability and the required proficiency level are verified during selection and confirmed in writing.

Who is the Italian contractual counterpart?

OPEN S.r.l., VAT no. 16423471008, is the company identified on the website and in the quotation.

Keep exploring

Other useful pages

Services Profiles How we work Compare & costs FAQ Contact Company

Planning a project in Italy from abroad?

Send dates, location, objectives, required services and languages. We will reply with the information needed to evaluate the project.

Request a quote Verify the company