Skip to content

Who we put on the stand

The available profiles, with the jobs they really cover

Each figure answers a precise stand need. Below you’ll find what they do, which skills we check at selection and when it’s worth adding them to the team.

Welcome hostess
Polished presence, flow management

Welcome hostess

The most-requested profile in the Rho halls. Welcomes, qualifies and directs, holding the same tone from opening to closing, even on ten-thousand-footfall days.

  • Fluent Italian and English
  • Documented Rho experience
  • Guest-list handling
  • Polished presence
Stand steward
Order, presence, felt security

Stand steward

For large stands or delicate displays: keeps paths clear, protects the build and gracefully handles crowd pressure on public days.

  • Flow and queue management
  • Care of the build
  • Assistance for visitors with disabilities
  • Long shifts on your feet
Promoter / product specialist
Knows the product and can tell its story

Promoter / product specialist

Studies the sheets before opening and gives back a story consistent with the brand’s positioning. Can hold their own with the technical questions of a professional audience.

  • Sales aptitude
  • Product recall
  • Stand public speaking
  • Objection handling
Business interpreter
Language doesn’t block the sale

Business interpreter

Supports the salesperson at the table with foreign buyers. Level verified at interview and technical vocabulary prepared on your materials before opening.

  • Verified C1/C2 level
  • Sector technical vocabulary
  • Commercial confidentiality
  • Post-meeting summary notes
Conference hostess
Precision on rooms, badges and timing

Conference hostess

For congresses in MiCo and the venue’s conference rooms: attendee registration, access control, assistance to speakers and keeping to the running order to the minute.

  • Attendee registration
  • Parallel-room management
  • Rapport with speakers
  • Precision on timing
Stand team leader
Your single contact in the hall

Stand team leader

Coordinates the team, manages attendance, shifts and replacements, and sends the end-of-day report. Recommended from the fourth person, essential above eight.

  • Shift and attendance management
  • Real-time problem solving
  • Daily reporting
  • Years of experience

The images on this page are graphic representations of the roles and do not portray real people: the photo books of the proposed candidates are sent during selection, together with experience and availability.

Selection

How we choose the people we propose

Selection is the first filter on risk: a verified profile reduces absences and surprises at the fair.

  • Individual interview with a check on the declared language level
  • Verified work history: events, sectors, roles already held
  • Assessment of presence and stamina over long shifts on your feet
  • Reliability: punctuality and attendance in previous engagements
  • Advance training on the client’s product and script
  • Reserves identified upfront for every confirmed team

How many people you need, in practice

  • Stand up to 50 m²1 welcome hostess, plus 1 promoter on public days.
  • Stand 50–150 m²2 welcome figures, 1–2 promoters, team leader recommended from the fourth person.
  • Stand over 150 m²coverage across several entrances, a steward to protect the displayed products, a dedicated interpreter on trade days.
  • Reserved area or hospitality1 fixed figure for cloakroom and guest list, regardless of the floor area.

Rough guidance. The final sizing is done in the brief, based on hours, expected flows and the commercial goal.

15+

years of events and fairs

the OPEN S.r.l. team’s experience

400+

profiles in the Milan area

selected, with verified history

24h

for the written quote

on working days

9

languages covered

with level checked at interview

Want to see the real candidates?

Send us your request: you get a shortlist of profiles with photo, experience, languages and availability for your dates.